Network Marketing--It's Three Deadly Sins And How To Find Salvation From Them Through A Funded Sponsoring Franchise System

Summary:

An unfortunate fact about network marketing is that approximately 95% of people who get involved in it never achieve significant success. This article summarizes the three main reasons for this and also introduces a new network marketing paradigm that can lead to a much higher degree of success and satisfaction.

If you're a network marketer, there's a 95% probability that you've not yet achieved success in this industry. If, on the other hand, you're currently seeking a network marketing business opportunity, this is statistical fact that is important for you to recognize. Even worse is the dismal fact that this is the approximate percentage of network marketers who will NEVER achieve success in this industry--UNLESS they become aware of what I will refer to here as its three "deadly sins" and find an effective way to avoid them.

The purpose of this article is to help you to become aware of these pervasive pitfalls, how they lead most networkers inevitably to what I refer to, sardonically, as Network Marketing "hell," and--most important of all--to present an alternative approach that can quickly lead to salvation in what I think quite fittingly can be called a "Network Marketing Paradise."

Unfortunately, nearly all network marketers are actively seduced into committing these "deadly sins" for the simple reason that--until very recently--they have provided the ONLY means for achieving success in the network marketing industry. All of them are based on the nearly universal and common-sensical premise in this industry that the ONLY way to succeed is to invest one's personal and financial resources directly, immediately, and one-pointedly into promoting and building one's primary business. As self-validating as this seems, the evidence is now overwhelming that this approach simply doesn't work well for the vast majority of people who enter this industry.

The good news is that there is now a highly effective alternative way to "salvation" for at least a large percentage of those who have fallen into the morass of failure and disillusionment to which this prevailing approach often and unfortunately leads.

The Three Deadly Sins of Network Marketing

The term, "sin," as used here has no moral implications of any kind; rather, it is used in its original sense as translated from the Greek word, hamartia, meaning "to miss the mark" or "to miss the target." Given this amoral definition, here's a list of the three "deadly sins" of traditional network marketing:

1. Spending vast amounts of money, time, and energy in promoting one's business and/or products to prospects who are highly unqualfied. Typically, this starts with one's "warm market"--i.e., one's immediate circle of family and friends. Not uncommonly, in enthusiastically and aggressively trying to recruit these folks, neophyte network marketers often meet with much negativity and create considerable alienation. Not surprisingly, this is a common early source of major disappointment and disillusionment.

2. Spending even greater amounts of money, time, and energy in promoting one's business to the "cold market," either on a face-to-face basis or through calling leads. In working with this market, as is commonly stated in the industry, "it's in the numbers." This means that for every qualified prospect successfully recruited, it's usually necessary to give presentations to large numbers of people who prove NOT to be qualified. So the return on investment here can be--and often is--horrifically low. Also, it requires a tremendous degree of commitment, persistence, and willingness to endure the frustration inherent in this process. Not surprisingly, then, the large majority of people new to the business will run out of money and/or personal endurance before they achieve a signficant degree of success.

3. Failure among those recruited to one's business team to duplicate successfully the method(s) used to recruit them. Since duplication is the sine qua non of ALL network marketing, this is a huge, and often, fatal problem. Although most network marketing companies tout a simple and easy-to-duplicate business plan, only a very small minority of new recruits are actually successful in implementing this duplication. The main reasons for this are as listed above.

A Pathway to Salvation--The Funded Proposal Franchising System

Fortunately, thanks to the rapid evolution of highly sophisticated and effective new forms of internet marketing, an effective means to "salvation" from all of these common failings is now readily available to anyone with internet access and the willingness to learn how to use them. Basically, internet technology has opened the way for a brand new paradigm of network marketing to emerge that not only avoids all of the problems of the traditional approach, but has a number of additional advantages to boot.

One highly effective variant of this new paradigm is called a Funded Proposal Franchising System. One of its unique features is that it utilizes a system of carefully chosen affiliate programs synergistically designed to generate income very quickly. This income is then dedicated, in part, to promoting one's primary network marketing business entirely through internet advertising.

Since this business building system is completely internet-based, it completely eliminates all forms of personal promotion and recruitment. This, in turn, eliminates all of the wasted time and effort that is entailed in the traditional model in trying to recruit large numbers of highly unqualified prospects. In this new paradigm, the business builder works ONLY with people who have established a high degree of qualification and motivation by actually enrolling in his/her business-building system.

One of the main effects of this marked difference is that the business builder's main role is transformed from being that of a personal promoter/recruiter/salesperson into a role that is much more satisfying for most people--namely that of being a supportive mentor/guide who also provides customer service.

An added major advantage of this new approach is that it not only has great appeal to prospective business opportunity seekers--once they understand it--but also to the vast numbers of traditional network marketers who have been floundering in "network marketing hell," as it has been described here.

As someone who has spent a lot of time in this hellish predicament, I can testify that discovering and applying this new paradigm has been, for me, truly like finding the gateway to a paradise.

So whether you are somebody seeking salvation from the "deadly sins" of network marketing, or a business opportunity seeker simply wanting to avoid the high probability of failure that they entail, I highly recommend that you investigate carefully this very attractive new alternative.

You can learn more about it by visiting the author's blog listed below.

George Shears is a retired psychologist, wellness consultant, and network marketer. He is currently enjoying the natural paradise of the Minnesota northwoods where he lives and also a new "network marketing paradise" that he has discovered in a Funded Sponsoring Franchise System.

gshears@hcctel.net
800-291-2146
http://yodaspal.blogspot.com

Integrating Engineering & Manufacturing Bill Of Material (BOM) Through ERP Software Solutions

With ever-increasing movements in manufacturing toward a seamless integration of shop systems, enterprise resource planning (ERP) software has proven a viable solution to the problem of communication between departments. The immediacy of graphically-displayed (GUI), real-time data available to operators at the touch of a finger functions to reduce the amount of time and paperwork necessary to make job production run smoothly. However, one of the last vestiges of needless multilayer redundancy in the manufacturing system is shown in the very essence of the production system; that is, the conceptual and actual separations that exist in the engineering and manufacturing bills of material (BOM). While there are, of course, different types of bills of material dependent upon the department that generates them and for their intended purpose, the similarities of ultimate purpose found in engineering and manufacturing BOM?s is the basis by which ERP seeks to their integration within the engineering/production process.

Generally, a BOM describes the product to be produced in terms of its various assemblies, sub-assemblies, and parts. In addition to being a listing of parts, a thorough BOM displays these elements in hierarchical fashion with a master BOM outlining the list of components by broad reference and working its way down through the sub-assemblies and increasingly detailed constituent components necessary for the production of the product. For many ERP software systems utilizing GUI displays, this hierarchical mapping of BOM entry and inquiry is produced in what is termed an exploded tree view, whereby components as kids are easily traced back to their parents. As well, to the extent that BOM?s provide a knowledge of type and quantity of parts necessary for a particular job, they are vital to accurate purchasing and efficient inventory maintenance.

The problem regarding BOM?s in manufacturing is when the classic structure of the engineering BOM needs to be enhanced by the creation of a manufacturing BOM for actual production. In the past, wasteful amounts of paperwork were needed to describe the production in terms of routers?especially when it came to the inclusion of data such as phantom parts. In addition, any engineering change order (ECO) that affects material ordering, purchasing, inventory or any number of other departments could cause great delays in production as they thus affect the manufacturing BOM. In short, the classic separation of engineering and manufacturing BOM?s (where quoting is always in the middle) necessitates the additional step of reorganization of the assembly router.

With ERP software, engineering and manufacturing BOM?s are now integrated to eliminate such reorganization and the need for an additional BOM for manufacturing itself. Tooling information is included directly into the router from engineering as the different tree levels are controlled in ERP software under a single dispatch list. In addition, ECO?s are automatically updated within the GUI and without additional paperwork. In the more robust ERP software systems, the engineering BOM is backward scheduled on the shop floor for more accurate assembly instructions. However, perhaps the greatest benefit of all in the use of ERP to integrate engineering and manufacturing BOM?s is that of a single-system organizational communication structure. Now, engineering and manufacturing are finally working together on the same page, resulting gained efficiencies in direct production costs (such as inventory management) and reduced waste in various in-direct costs (such as off-production labor time).

http://www.globalshopsolutions.com/erp-software/erp-materials-management.asp

Dusty Alexander is the President of Global Shop Solutions. Global Shop Solutions is the largest privately held ERP software company in the United States.